Culture and money flows

Theme

The theme Culture and Geldflows focuses on the financial resources through governments, private contributions and own income to the Dutch cultural sector flow. On this page we offer a clear overview of these cash flows. We show how the financial contributions of the government, provinces and municipalities, the support of citizens and companies, and the own income of cultural institutions relate to each other. In addition, we present the most important key figures about these funding flows.

Summary

Culture has an essential, intrinsic value and a social value. And culture has an economic value. To create this cultural, social and economic value, financing is essential.  

In 2023, the cultural sector's income was at least 6,3 billion euros. This amount can be divided into three main categories: own income from subsidised cultural organisations (at least 1,97 billion euros), government expenditure (at least 3,94 billion euros) and private contributions (at least 389 million euros).  

The ratios between these cash flows show that the cultural sector as a whole derives a substantial part from its own income, although the largest contributions to culture come from the government, in particular the municipalities. These ratios have remained stable over the past twenty years.  

Nevertheless, the cultural sector is certainly under financial pressure. When inflation is taken into account, the sector's income has even shrunk by one percent between 2015 and 2023. In particular, its own income and private contributions rose much less rapidly than inflation. 

Introduction and significance of the theme

Like the Raad voor Cultuur in the report Access to culture emphasized, the value of culture is multifaceted (Raad voor Cultuur 2024). Culture represents first and foremost an essential, intrinsic value. In this way, culture enriches people's lives and society as a whole. At the same time, culture has a social value thanks to its positive influence on mental and physical health (Gielen et al. 2020, Berkers et al. 2021). And culture also generates an economic value.

According to calculations by Statistics Netherlands, the added economic value of the cultural and creative sectors together amounted to 2022 billion euros in 29,9 (3,4 percent of the bbp). If we look specifically at the cultural sector then this amount amounts to approximately 21 billion euros of added value to the Dutch economy. Indirectly, the sector delivers much more economic value. Cultural facilities have a positive financial effect on small and medium-sized enterprises, the investment and business climate and real estate prices at a local level (CBS 2025d, Raad voor Cultuur 2024).

On this page we will discuss the financial flows to the cultural sector that help to create this intrinsic, social and economic value. We build on previous research by Berenschot (2025) and Geven in Nederland (2024) in particular. And we use data from the EU, the Dutch government and Statistics Netherlands (CBS) on government expenditure and information from various annual reports and monitors from industry associations, cultural organisations and charities. In doing so, we map out how the cultural sector is financed and how the financial flows relate to each other.  

In 2023 were the income of the cultural sector in the Netherlands at least 6,3 billionThis minimum amount is based on an analysis of government expenditure on culture, donations and sponsorship by citizens and companies and the own income of subsidized cultural organizations. generated.

The income of the cultural sector can be divided into three main categories:

  1. Government expenditure: at least 3,94 billion euros. 
    These are resources from municipalities, provinces and the central government, but also from supranational organisations such as UNESCO and the European Union. 
  1. Private contributions: at least 389 million euros. 
    This concerns contributions from private funds and friends' associations, gifts from private individuals, sponsorship by companies and lottery contributions. 
  1. Own income of subsidized cultural organisations: at least 1,97 billion euros.
    This amount is indicative. If we also include the income in the free cultural sectors, it amounts to at least 3,85 billion euros. 
    This includes income from, for example, the sale of tickets, products or services, from copyright or image rights or from catering and rental income.
€ | Sources: Berenschot 2025, Bekkers et al. 2024, CBS 2024b, Rijksoverheid 2024a and European Commission 2023
€ | Sources: Berenschot 2025, Bekkers et al. 2024, CBS 2024b, Rijksoverheid 2024a and European Commission 2023
% | Sources: Berenschot 2025, Bekkers et al. 2024, CBS 2024b, Rijksoverheid 2024a and European Commission 2023

*This is a minimum amount

The ratios between these financial flows show that the cultural sector generates a substantial part of its income itself. However, government contributions are the largest source of income. Private contributions are the smallest source of income. The ratios between these three financial flows are virtually unchanged between 2005 and 2023, with the exception of the years during the corona pandemic. 

However, the financial situation in the cultural sector has changed significantly in recent years. Between 2015 and 2023, inflation (by 26 percent) rose much faster than the own income (13,7 percent) and private contributions (4,3 percent). Although government expenditure increased by 34,7 percent in the same period, this is not enough to compensate for inflation. This means that the total income of the cultural sector did not grow between 2015 and 2023, but even decreased by one percent. This shows that the sector has been under financial pressure for years. While costs continue to rise, there is extremely little financial room to grow. Below we will discuss the three main streams in more detail.

Government spending

The Dutch government has a legal responsibility for creating the right conditions within which cultural expression can be expressed independently. The State, the provinces and the municipalities support cultural institutions separately from each other via structural and incidental fundsIn total, the Dutch government provided 2023 certainly 3,9 billion to culture. In addition, there are limited resources available for culture from, among others, the European Union, UNESCO and the Council of Europe.

The Dutch government's expenditure on culture amounts to approximately 0,4 percent of the gross domestic product (GDP). When expenditure on broadcasting and written media is also included, this amounts to a total of 0,6 percent of GDP. This is lower than the EU average of 0,7 percent for culture, broadcasting and media. This puts the Netherlands in 20th place out of 27 EU countries (Polivtseva 2024). 

€ | EU expenditure for 2022 | Sources: CBS 2024b, Rijksoverheid 2024a, European Commission 2023
€ | Sources: CBS 2024b, Central Government 2024a

The division of tasks between the central government, the provinces and municipalities is discussed appointments made. So on January 17, 2025 nine new cultural covenants concluded between the central government and various provinces or cultural regions for the period 2025-2028.

Municipalities

From research of the CBS (2024) The expenditure of municipalities and provinces on culture shows that the cultural expenditure of all Dutch municipalities together 2023 came out on 2,27 billion. That is the largest part of government spending on culture: about 60 percentMunicipalities jointly play an important role in cultural financing.

Average municipal expenditure increased from 108 euros per inhabitant in 2017 to 127 euros per inhabitant in 2023: an increase of 18 percent. However, this increase is lower than inflation in the same period (24 percent). In the same period, expenditure on culture compared to total municipal expenditure also decreased from 3,6 percent to 3,2 percent. On balance, municipalities have therefore spent less on culture. 

Municipalities finance their tasks with their own tax revenues supplemented with resources from the municipal fund, originating from the national government. A large part of the tasks has a legal obligation, but for culture, municipalities determine themselves which ambitions they set and how much money they spend on culture. 

In the coming years, municipalities will receive substantially less resources from the central government via the municipal fund. This will have an effect on the budgets of municipalities from 2026, also referred to as the 'ravine year'. Municipalities are therefore expected to have considerably less money left over for carrying out non-statutory tasks, including culture.

Differences between municipalities
Per capita expenditure on culture is generally relatively high in larger municipalities compared to smaller municipalities. For example, expenditure on culture in Amsterdam, Rotterdam, The Hague and Utrecht averages 255 euros per inhabitant, while in municipalities with 10 to 20 thousand inhabitants it is 52 euros. per inhabitant. Half of municipal cultural expenditure is made by municipalities with 150.000 inhabitants or more, while only three out of ten Dutch people live there. Due to their central function, these large municipalities have a higher number of cultural facilities, often with a larger capacity and a catchment area that is larger than their own municipality. A higher level of facilities logically leads to an increase in expenditure.

In the dashboard of the Culture Monitor Municipal expenditure on culture is also included per spending target.

€ | Source: CBS 2024b
€ | Source: CBS 2024b

Provinces

Provinces also spend resources on culture. Like municipalities, they are free to set their own ambitions and determine the level of expenditure. 2023 the provinces jointly gave 368 million on culture. Per capita, the average expenditure of provinces increased from 18 euros in 2017 to 21 euros in 2023 (CBS 2024b). As with municipalities, this increase of 17 percent is lower than inflation (28 percent), which means that provinces will also spend relatively less on culture in 2023 than seven years earlier.

The provinces of Friesland and Zeeland spend relatively the most on culture, while South Holland and North Holland spend relatively little on culture per capita. The extent to which provinces spend resources on culture depends on the role that provinces see for themselves within the cultural system (Wijn et al. 2022). As a rule, the expenditure of a province is related to the expenditure of the municipalities within that province: if the municipalities within the province spend relatively little on culture, the expenditure of the provinces is relatively high and vice versa. If the municipal and provincial expenditure are added together, the local authorities in Groningen and Limburg will spend the most money on culture per inhabitant in 2023. 

For provinces too, the contribution from the national government will be lower in the coming years. This will also have an effect on the financing of culture from provinces from 2026.

In the dashboard of the Culture Monitor provincial expenditure on culture is also included per spending target.

National government

The financing of the cultural policy of the central government can largely be found in the budget of the Ministry of Education, Culture and Science (OCW) under policy article 14Expenditures within this article rose from 713 million euros in 2015 to 1,29 billion in 2023 (Rijksoverheid 2024a). This is an increase of 80 percent, well above inflation in the same period (26 percent). While local government expenditure on culture steadily declined, central government expenditure increased sharply in the same period. In addition to agreements on price adjustments and changing policy choices, this increase can be largely explained by the corona support measures. Between 2020 and 2022, the central government's cultural budget temporarily increased by 30 to 40 percent. 

In the financing of culture from the government, much attention is paid in the sector to the Cultural Basic Infrastructure (BIS) and the financing of museums from the Heritage Act. In addition to these components, Article 14 also regulates the financing for, among other things, monument care, cultural education and library facilities. The figure below shows this.

Budget structure policy article 14. Source: National Finances 2024a.

In the dashboard of the Culture Monitor the expenditure of the central government on culture is included.

Basic infrastructure
Within the BIS, subsidies are awarded to cultural organisations, both directly and indirectly via the six National Cultural Funds. 2023 the total expenditure on the BIS amounted to 518 million euros, 40 percent of the total cultural budget of OCW. Of this, 242 million (47 percent) was granted directly to institutions and 276 million (53 percent) was spent via the National Cultural Funds. 

The BIS subsidy is awarded every four years established: the current cultural plan period runs from 2025 to 2028. However, the principles for this were already established in 2023 by the then State Secretary for Culture Gunay Uslu (Uslu 2023). A total of 119 BIS institutions have been included and another 301 cultural organisations are financed on a multi-year basis from the six National Cultural Funds (Bruins 2024).

Each of the six national cultural funds supports a specific domain: Film Fund (film), Cultural Participation Fund (cultural participation and education), Performing Arts Fund (performing arts), Dutch Literature Fund (literature), Mondriaan Fund (visual arts and heritage) and the Creative Industries Stimulation Fund (architecture, digital culture and design). In addition to multi-year subsidies to institutions, the national cultural funds also provide project subsidies. The ratio between multi-year support for institutions and project-based subsidy provision differs greatly from domain to domain. This difference is also visible in the ratio between direct support to BIS institutions and subsidies from one of the funds.  

At this moment we have no insight into the precise spending of the project subsidies from the National Cultural Funds in terms of the number of awards, precise amounts or geographical distribution. More insight into these figures can contribute to a better informed debate on the regional distribution of government funds for culture.

Heritage Act
Since 2014, the Heritage Act has been in place, which regulates the management of the Dutch heritage collection. There are 30 museum institutions that have the task of managing the National Collection. Until 2020, the subsidies for these museums came partly from resources that fell under the Heritage Act (maintenance of the buildings) and partly from the BIS (the management and maintenance of the National Collection and public activities). From 2021, the financing of museums that manage the National Collection falls entirely under the Heritage Act. However, since 2021, space has been made in the BIS for a regional museum in each province. 

The budget of the museums within the Heritage Act came in 2023 to a total of 249,5 million euros. In addition, the Heritage Act also includes the care of monuments, for which 146,5 million euros were reserved. Together this amounts to 396 million

The subsidies within the Heritage Act are re-established annually, but generally go to the same organisations and institutions. It is possible that monuments or institutions will be added, such as Erfgoedpark Batavialand in 2024. Expenditure within the Heritage Act is therefore expected to increase based on annual price and inflation adjustments and slight fluctuations in the number of monuments.

Other government expenditure
In addition to the direct funding of institutions and funds via the BIS (518 million euros) and the expenditure within the Heritage Act (397 million euros), there are other expenditures on the cultural budget of the Ministry of Education, Culture and Science. In total, this amounts to 371 million in 2023

These expenses include costs for library facilities (70 million euros), regional archives (31 million euros) and a number of additional subsidy schemes (128 million euros). An example is the Cultural Participation Programme, which aims to stimulate cultural participation for people for whom this is not self-evident. Among other things, the pilot of the Cultural Youth Passport (CJP) for a culture card with a budget for secondary vocational education has received a subsidy from this programme. 

The budget also includes room for a contribution to the National Archives (61 million euros), international organisations (UNESCO and Eurimages; 1,8 million euros) and to fellow authorities (47 million euros), such as the establishment of the slavery museum or the preservation of heritage in earthquake zones. Finally, there are a number of other items such as assignments (24 million euros) for policy research, knowledge and research programmes and other subjects.  

In addition to the expenditure by the Ministry of Education, Culture and Science, money is spent on culture by other ministries. For example, the Ministry of Health, Welfare and Sport (VWS) is responsible for financing cultural expressions for war victims and the commemoration of the Second World War (Rijksoverheid 2024b). The Ministry of the Interior (BZK) spends money on cultural initiatives around Kingdom relations. And the Ministry of Defence makes a financial contribution to the Defence Museums in the Netherlands. Additional research is needed to determine how much money is spent in total by these and other ministries. These amounts have therefore not been included in this analysis of total government expenditure.

International subsidy schemes

There are not many international subsidy schemes that the Dutch cultural sector can use. The most important international organisation in this respect is the European Union (EU), which makes subsidy funds available to member states.  

The EU makes subsidies available for cultural projects every year through the Creative Europe programme. The programme consists of the two sub-programmes Culture and MEDIA, supplemented by a programme for cross-sectoral projects. Every seven years, the EU determines how much money can be distributed in subsidies. The 2021-2027 cycle is currently underway, in which a total of 2,7 billion euros is available, no less than 65 percent more than in the previous cycle. Contributions to Dutch projects also show a clear increase. In 2007, this amounted to 1,3 million euros, in 2022 went there 16,5 million to applicants from the Netherlands (European Commission 2023). There are also projects in which multiple countries participate. According to DutchCulture, projects in which Dutch parties participated received a total of 45 million euros in 2022 (Burggraaff et al. 2024).

Dutch cultural institutions and makers can also apply for subsidies from other EU funds that are not specifically aimed at culture (European Commission 2021). For example, filmmakers can apply for EU programmes such as Digital Europe and Horizon Europe. In 2022, the Netherlands received 31,9 million euros and 147,9 million euros from these two subsidy schemes respectively (Dams 2024). However, it is unknown how much of these and other EU subsidies end up in the cultural sector in the Netherlands. The amounts involved are probably limited, as these other funds are often very specific and have little to no connection with the cultural sector. 

The United Nations also offers support for world heritage, via UNESCO. However, UNESCO has limited funds and the Netherlands has not made use of them since 1991 (UNESCO n.d.).

Finally, there are semi-governmental organizations that provide cultural subsidies. An example is the Council of Europe, which independently of the EU also supports culture with subsidies. As a human rights organisation, the Council of Europe is also committed to protecting the culture and cultural heritage of its member states. The Council's budgets, like those of the EU, are based on contributions from member states. For 2024, 39,62 million euros (6 percent of the total budget) have been earmarked for cultural subsidies. It is unknown how much of this will go to the Dutch cultural sector (Council of Europe 2023).

Private contributions

Every year many citizens and companies support the Dutch cultural sector directly or indirectly through donations and funds. They do this through contributions to large and small private funds and foundations that are committed to culture in the Netherlands, but also through direct donations, legacies or sponsorship and lottery contributions. In total, donations from citizens and companies in 2022 certainly 389 million to the Dutch cultural sector.

€ | Source: Bekkers et al. 2024

*This is a minimum amount

From the biennial reports of Giving in the Netherlands it appears that the total private contributions to culture have been around 2015 million euros since 400. At the same time, the value of these donations is decreasing, because they do not increase with inflation. The equivalent of 400 million euros in 2015 is 2023 million euros in 512 after inflation correction. In fact, the real value of private contributions to culture has gradually and significantly decreased in recent years. 

All forms of giving by citizens and companies can be captured in the so-called giving pyramid. The idea behind this pyramid is that people first become connected to an institution in an accessible way. The more connected someone feels to an institution, the more inclined he or she is to give higher amounts (Johnson 2014).

The Giving Pyramid. Source: Johnson 2014.

Citizens also volunteer in all kinds of cultural areas. In 2022, according to the biennial Leisure Omnibus (VTO) one in ten Dutch people aged twelve and older are active as volunteers for a cultural organisation. Although these contributions are difficult to express in monetary terms, it is clear that volunteers are of enormous value to cultural institutions and organisations.

Funds and foundations

Private funds and foundations donate to a range of cultural organisations and creators. Sometimes such an organisation is committed to culture in a broader sense, such as the Cultural Fund. Others focus on a specific region (such as the Droom en Daad foundation for the municipality of Rotterdam) or a specific form of culture (such as the Groninger Kerken foundation). Most of these funds and foundations, like many cultural institutions themselves, have been designated by the Tax and Customs Administration as cultural ANBI (public benefit organizations). An additional gift deduction applies to donations to cultural ANBIs. In 2022, a total of 7.942 cultural ANBIs were registered. Since the beginning in 2012, the number of cultural ANBIs has increased by several hundred per year. However, from 2022 onwards, the number of active cultural ANBIs will hardly increase because more ANBIs close down each year than new ones are added (Tax Authorities nj).

From research by Arjen Ribbens from 2023 for NRC it turns out that there are around 700 private funds and foundations in the Netherlands that actively donate to culture. The 50 largest donors of these 700 have been mapped out by him. In 2022, they are good for 281 million euros to donations to culture (Ribbens 2023).  

Nearly two-thirds of these donations come from the six largest funds: the VriendenLoterij, the Cultuurfonds, Hendrick de Keyser Monumenten, the Rijksmuseum Fund, VSBfonds and the Hartwig Foundation. What the other 650 smaller funds spent on culture together in 2022 is not known, but the total amount is less than 195 million euros and probably only a fraction of that amountA good example of these smaller funds is Dorodarte. In 2022, it spent more than 350.000 euros on culture, but this was an outlier: the following year, the foundation spent around 54.000 euros.  

The report Giving in the Netherlands amounts to a total of 244 million euros that fundraising, hybrid and asset funds will donate to the cultural sector in 2022. The difference between Ribbens and Giving in the Netherlands is in slightly different methods of calculation and counting. Giving in the Netherlands for example, counts the investments of the VriendenLoterij as lotteries and not as funds.

Of those 244 million euros, 59 million from income from assets. The other expenditures come from contributions from lotteries and sponsorship and gifts from companies and citizens. That is why we count, following the example of Giving in the Netherlands, only these returns from assets. In total, Dutch funds gave almost 5,4 billion euros to charities in the Netherlands and abroad. Just over five percent of this ends up in the cultural sector. In general, locally active funds relatively often focus on culture (Bekkers et al. 2024).

Named funds
Within private funds and cultural institutions, there are also so-called named funds (FON). Individual donors set these up with a larger fund or a cultural institution, whereby they determine the spending purpose themselves. These are usually people who have already retired and often do not have children to leave a legacy to. This donation structure has become increasingly popular over the years. There are now many hundreds of named funds. It is not known how much FON give to culture and how high their contributions are. At the Cultural Fund – which introduced the donation structure in the Netherlands – FON made up 2022 percent of the spending budget at the end of 40. At the beginning of this century, this was only 8 percent (Struijke 2024). Because these FON fall under private funds, they are not counted separately in this overview. Individual patrons, or patrons of artists or institutions, are also not counted separately in this overview. 

Friends associations 
Friends of culture come in many forms, but in this context it concerns friends who are united in a formal association and pay a membership fee. These types of friends' associations come in all shapes and sizes, with modest contributions to high amounts for exclusive circles of friends. In 2022, there were 630 active friends' associations that were designated as so-called cultural ANBI. These friends' associations all support a cultural institution, museum or monument for 90 percent or more (Tax Authorities n.d.). No separate figures are known for the contributions of friends' associations to culture. The contributions form part of what citizens donate to culture and general data are known about this (Johnson 2014).

It is striking that the cuts in culture in 2010 by then State Secretary Halbe Zijlstra led to a growth in private funds and new FON in the years that followed, but not to an increase in donations from private individuals and companies. In practice, this means that more funds and foundations have started to compete for roughly the same amounts. The ageing population in the Netherlands plays a role in this growth in funds and FON: the relatively wealthy post-war generation, compared to older generations, was and is able and willing to donate to culture via FON and private funds. In the coming years, this generation is expected to leave hundreds of billions in inheritances, partly via FON or private funds (Dekker 2024).

Private individuals

Households 
Uit Giving in the Netherlands (2024) shows that Dutch households in 2022 donated a total of 2,2 billion euros to charities. Of this, households collectively donated 58 million to culture. Of all households, 15 percent give to culture, an average of 86 euros per household. On average, they give to local cultural institutions 23 €

The Dutch most often donate via a charity's website (44 percent), but they also regularly donate via crowdfunding platforms (28 percent) and via collections (28 percent) (Bekkers et al. 2024). It is striking that 40 percent of all crowdfunding donations go to culture. The largest part of this is donated via the platform Fordekunst (Bekkers et al. 2022).

Households have given significantly less to culture in 2022 than in previous years: in 2018 and 2020, this was 78 and 75 million euros respectively. However, it is still too early to speak of a downward trend in household donations to culture (Bekkers et al. 2024). 

Estates 
Giving in the Netherlands (2024) states that Dutch people in 2022 a total of at least 368 million euros left to charities, of which 29 million to cultural charities. These were mostly people without children. This is a minimum amount, because the financial data of most of the 700 funds and 630 friends associations that are active in the cultural sector, are not public. Dutch people can also leave money directly to cultural institutions. 

If the aforementioned expectation comes true that the relatively wealthy post-war generation will leave hundreds of billions of euros to FON in the coming years, this will undoubtedly contribute to an increase in legacies. An organization such as Bequest to culture plays into this. Giving in the Netherlands expects that between 2059 and 67 billion euros will go to charities by 186 and that annual donations will increase to between 2048 and 2,1 billion euros per year by 6,6. This increase has already been visible in recent years: since 2016, people have left significantly more to culture than in the previous twenty years (Bekkers et al. 2024).

Business

Dutch companies frequently support charities through sponsorship or donations. According to Giving in the Netherlands (2024) 39 percent of companies contributed 2022 to charities, for an estimated total amount of 1,8 billion euros. These figures are based on random samples among approximately 1.000 companies (Bekkers et al. 2024). 

Of this total amount, only 9 percent went, in total 150 million, to cultural charities, of which 115 million euros through sponsorship and 35 million euros through direct donations. In addition to money (58 percent), companies also contributed time (39 percent) and goods (3 percent). Of all companies, 5 percent sponsor cultural charities and 3 percent support them through monetary donations. 

Over the past twenty years, there seems to be a slow decline in corporate contributions to culture. The value of donations fluctuates during this period, but sponsorship, by far the largest part of corporate contributions, is clearly declining. This is also evident from the annual Sponsor Monitor of Respons. Before the corona crisis, an average of 100 million euros per year went to arts and culture, according to Respons, but since 2020 this has fallen to around 60 million euros per year (Respons 2024).

Companies often donate relatively high amounts, but the number of companies doing so has clearly decreased since 2018. In 2022, for the first time, a majority (61 percent) will no longer support charities. In previous years, this was always a minority of between 29 and 47 percent. This development, combined with a more critical attitude among companies towards the way in which charities operate and the fact that 85 percent of corporate donations were the decision of the owner, director or CEO, could together lead to an even further decline in the willingness to give and the amounts of donations (Bekkers et al. 2024). Because companies represent a large part of private contributions to culture, almost 40 percent in 2022 (and historically even more), this is a potentially worrying trend for the cultural sector. A bright spot is that a proposed plan by the Schoof cabinet to abolish the deduction for corporate donations as of 1 January 2025 did not ultimately go ahead. The arrangement that made it possible to finance donations from the company has been terminated as of January 1, 2025 (PwC 2024).

Lotteries

In the Netherlands, charity lotteries are required to donate a portion of their income to charity. According to Giving in the Netherlands (2024) wore the six national lotteries with a gambling license in 2022 together 576 million euros to charities. Of that amount, 93 million to cultural charities. 

No less than 82 percent of the contributions came from the National Postcode Lottery and the Friends Lottery, which together form the National Charity Lotteries NV. Of these two, it is the Friends Lottery, which after a merger in 2021 became the BankGiro Lottery, that donates to cultural charities. The Friends Lottery is the largest private investor in culture. In 2022, the organization donated 87 million to culture and in 2023 more than 100 million euros (Bekkers et al. 2024). 

Over the past 15 years, contributions to cultural charities from lotteries have steadily increased, from 11 percent (51 million euros) in 2009 to 16 percent (93 million euros) in 2022. The Cultural Fund is the only cultural charity in the top 10 of charities that benefits from lottery contributions (Bekkers et al. 2024). 

Almost half of all households participate in one or more of these lotteries and most people participate for the cash prizes and to support charities. The number of households that participate in these lotteries has been fairly stable for years. In the future, it will be interesting to see what the opening of the online gambling market from 1 October 2021 will bring about. If many people switch to other games of chance that do not oblige them to contribute money to charities, this will have an effect on the contributions to cultural charities in the coming years. 

The effect of the increase in the gambling tax from 30,5 percent to 37,8 percent is also not yet known. According to an analysis by Atlas research, a plausible scenario is that contributions to charities will decrease by around 15,5 million, within a range of a minimum of 2,9 million euros to a maximum of 30,6 million euros (Halbersma et al. 2024). As of January 1, 2025, the gambling tax has already been increased to 34,2 percent, in 2026 it will increase to 37,8 percent (Rijksoverheid 2025).

Own income

In addition to contributions from governments, individuals and companies, cultural organisations also generate their own income. Where subsidised sectors, such as performing arts, museums and libraries, were concerned, this amounted to Berenschot's custom work in 2023 at least 1,97 billion (Berenschot 2025). That is slightly less than a third of all cash flows that go to the subsidized sector. However, there are large income differences between cultural sectors and also in the possibilities for institutions and makers to generate their own income. For example, within the performing arts, there are more possibilities to generate substantial additional income through hall rental and catering than there are within the literary sector, for example. These are important caveats to this total amount and these percentage ratios. 

While own income still increased with inflation between 2015 and 2019, this has no longer been the case in recent years due to the impact of the corona pandemic and then the rising wage and energy costs and the sharp increase in inflation. Compared to eight years ago, inflation rose twice as fast as own income until 2023. This means that the real value of own income has decreased since 2015. 

When the own income from the private sectors, including architecture, games, cinemas, festivals, musicals and bookstores, is also included, the combined own income in 2023 amounted to at least 3,85 billion euros. This total amount is based on data on own income within the eight domains included in the Boekmanstichting Culture Monitor are included. It is made up of the income from the domains of performing arts (1,13 billion euros), architecture (1,05 billion euros), literature (812,7 million euros), audiovisual (350,3 million euros), visual arts (256,1 million euros) and heritage (256 million euros).

€ | Sources: BNA 2023, NVBF 2024, Netherlands Film Fund 2024, Pictoright 2024, CBS 2025a, Lira 2024, CBS 2024a, KVB Boekwerk 2024, Buma 2024, Sena 2024, Stemra 2024, Kroeske 2024, Weide et al. 2024, Dee and Schans 2024

Below we will separately discuss the eight domains from the Culture Monitor and what is known about their own income within them.

Architecture

In the architecture sector, no total figures are known for its own income in 2023. In 2022, the combined turnover of the architecture sector amounted to 1,05 billion euros and the average operating results were 10,7 percent. The average size of an assignment was 164.410 euros. The vast majority of this turnover was achieved domestically, 5,9 percent came from abroad. In recent years, the sector's turnover has been stable (BNA 2024, BNA 2023). 

Read more about the domain here Architecture on the Culture Monitor.

Audiovisual

In the audiovisual sector there are various sources of income that together give us an idea of ​​the size of the sector, but the own income cannot be determined exactly. In 2023 was the total turnover of cinemas and movie theaters in the Netherlands 333,3 million, of which 42,1 million euros came from Dutch films. DVD and Blu-ray sales have been declining for years and amounted to 17 million. The revenues of video-on-demand platforms have actually increased very strongly in recent years and together amount to 1,14 billion euros.  

However, it is not known how much of the income from these streaming services, which are largely in foreign hands, flows back to the Dutch sector. This source of income has therefore not been included in this overview. It is possible that more insight will be gained into the level of their income in the Netherlands in the future. Streaming services with an annual turnover of more than 10 million euros are required to spend five percent of their annual turnover on Dutch audiovisual productions as of 1 January 2024. to invest (NVBF 2024, Netherlands Film Fund 2024). 

Read more about the domain here Audiovisual on the Culture Monitor.

Visual arts

Within the visual arts sector, in 2023 at least 256,1 million earned from own income. First of all, this is income from image rights: in 2023 this amounted to an amount of 13,1 million (Pictoright 2024). Visual art museums achieved that same year 243 million of their own income, of which 140 million euros from audience income and 103 million euros from other income. They raised another 14 million euros through sponsorship. This last amount is not included here as own income, because it is already included above in the private contributions (CBS 2025a). No recent figures are available on galleries' own income. In 2019, the average turnover of galleries was 270.000 euros, based on a study in which 85 galleries participated (NGA 2021). 

Read more about the domain here Visual arts on the Culture Monitor.

Design

In the design sector, no figures are available on own income in 2023. In 2022, the average turnover of design agencies was 113.185 euros and of independent designers 91.793 euros, based on a study by the BNO industry monitor in which 67 design agencies and 145 independent designers participated (Hattum and Legerstee 2024). 

Read more about the domain here Design on the Culture Monitor.

Heritage

Within the heritage sector, museums in 2023 a total of 499 million euros in own income: 298 million euros in public income and 201 million euros in other income such as rental and catering. They received 21 million euros through sponsorship. For museums, excluding visual art museums, this was 256 million of their own income, of which 158 million euros in audience income and 98 million euros in other income. They raised another 7 million euros through sponsorship (CBS 2025a). 

Read more about the domain here Heritage on the Culture Monitor.

Games

According to the most recent Games Monitor, the total turnover in the Dutch games industry in 2021 was 420-440 million euros by 630 companies that employed 4.560 people. Exact figures on their own income are not known. There are no figures for 2023. A new Games Monitor will be published in 2025 after a few years (Grinsven and Manshanden 2024). 

Read more about the domain here Games on the Culture Monitor.

Literature

In the literary sector it is possible to look at a number of sources of income. Taken together, there was 2023 at least 812,7 million First, that year came through copyright income 25,5 million within. The own income of public libraries amounted to 2023 102,2 million. Finally, the turnover of the general book market in 2023 was 685 million.(Lira 2024, CBS 2024a, KVB Bookwork 2024). 

Read more about the domain here Literature on the Culture Monitor.

Performing arts

The performing arts sector earned a total of at least 1,13 billion to own income in 2023From copyrights for music was 303,6 million earned. The export value of Dutch music, the revenues from the exploitation of Dutch music from rights, recordings and performances abroad after deduction of costs incurred, was 198,1 millionThe own income of theatres and concert halls amounted to 402,3 million. Pop stages earned a total of 170,6 million of own income. The turnover of the physical music market amounted to 55,8 millionThe turnover of the digital music market was much higher at 243,2 million euros, but this income is not included here because it is unknown how much of this went to the Dutch sector and how much to foreign streaming services or record companiesThe likely substantial income of the 27 independent theatre producers, which together provide approximately 70 percent of the professional stage offering in the Netherlands, are unknown and are therefore missing from this overview (Buma 2024, Sena 2024, Stemra 2024, Kroeske 2024, Weide et al. 2024, Dee and Schans 2024, NVPI 2024). 

Read more about the domain here Performing arts on the Culture Monitor.

What else do we want to know?

Government spending on culture has recently come under great pressure. In addition to plans by the Schoof cabinet, which will take office in 2024, to increase VAT on culture and to indirectly increase it through various measures, to cut government spending on culture, municipalities have been concerned for some time about the upcoming 'ravine year' of 2026. That year, municipalities will have to deal with sharply declining financial resources (Vinkenburg 2024). It is important to continue to monitor the impact of these policy choices and the consequences for the cultural sector.

In addition, after the summer of 2025, the Cultural Council will present advice on how the coordination between public and private funding can be better organised and what barriers governments, financiers and cultural institutions experience when attracting private money. Minister Bruins had asked the Council to advice requested on how public and private financiers can better collaborate to increase accessibility of financing and thus contribute to the financial stability of the sector. 

Certain cash flows and amounts have now been mapped out precisely, others are only approximate or are reasoned estimates. For other cash flows, we have only been able to gain a partial picture and there are still gaps. For example, we do have insight into the multi-year subsidies of the National Cultural Funds, but much less into the project subsidies. The ambition is to further fill these gaps in the future and to deepen the analyses of the various categories. 

We also want to gain more insight into the own income of more domains, both inside and outside the subsidized sectors. And we want to further map the financing mix within domains, in order to gain more insight into the relationships within different cultural sectors between government subsidies, private support and own income. 

It is also important to see whether we can make a similar analysis of the origin of the financial flows for the Caribbean part of the Kingdom. 

Want to know more about the theme of Culture and money flows?

View more data on the Culture and money flows theme in the Dashboard of the Culture Monitor. 

More literature on the topic of Culture and money flows can be found in the Knowledge center of the Boekman Foundation. 

Sources

Characters

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Editorial note: The current version of this page was edited by Bastiaan Vinkenburg (Berenschot) and René Bekkers (VU, Giving in the Netherlands).

Graphics and design: Mathieu Stern (via Unsplash).